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Bettor Safe, a new sports betting education campaign, launched this week with the goal of distinguishing legal and illegal markets.
Conscious Gaming rolled out the new campaign as a way to educate consumers about the risks of betting illegally and the benefits of a legal and regulated sports betting market. Along with the national initiative, two state-specific campaigns for New Jersey and Pennsylvania launched.
Between March Madness and the month being Problem Gambling Awareness Month, it was deemed an appropriate time to launch the campaign:
“This campaign comes at a pivotal moment when American sports fans are gearing up for the NCAA basketball tournament amid a pandemic that continues to push individuals online,” said Seth Palansky, vice president of corporate social responsibility and communications at Conscious Gaming. “Now more than ever we must educate consumers and equip them with the tools to make more informed decisions about online betting.”
As legal sports betting spreads across the US, many Americans are still unaware of their state’s status. According to a study by the American Gaming Association, 35% of individuals don’t know if their state is legal.
In a survey, Conscious Gaming found 25% of New Jersey respondents weren’t sure if online betting was legal. In Pennsylvania, the figure was 30%.
“Educating Pennsylvanians about the security and safety advantages of legal online betting is critical,” Pennsylvania Gaming Control Board Executive Director Kevin O’Toole said.
The campaign will reach consumers through a variety of channels:
Those ads will drive to the Bettor Safe website. If a person decides they want to make a bet and searches online, it’s likely they will find an illegal site that’s had years of search optimization, Palansky said. The hope is this campaign will help users determine legal betting sites.
The website will help guide a potential bettor to proper information.
“It’s pretty simple, straightforward,” Palansky said. “We tried to speak in easy and clear language with a checklist.”
Conscious Gaming hopes more state-specific sites will roll out in the future, using Bettor Safe as the umbrella campaign.
The company will analyze the results of the initial campaigns in two months.
“We’ll go back and do more surveying and understand if we made an impact,” Palansky said. “We can analyze data on web traffic and engagement to see if we are able to drive the message home and be a tool for folks. It’s very hard to understand what’s going on quickly and easily. But folks are willing to do research.”
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TODAY'S TOP PLAYS
VERNON CROY is one of the top college basketball experts this season with more than +5,100 in profits and he is coming off a 6-Unit win Saturday and 7-Unit win Sunday. Croy has a 7-Unit College Basketball Total Play (8 p.m.) Tuesday and is 30-19 with plays rated 5.0+ this season. Click BUY NOW below.
TONY GEORGE has cashed five college hoops plays rated 5.0+ in a row and is an outstanding 21-10 +5,840 on his top picks this season. George is going with a 7-Unit College Basketball First Half Play (7 p.m.) and he is looking for another win. George is on a solid 53-28 run for +8,870 and you can get this one by clicking BUY NOW below.
STRIKE POINT SPORTS is releasing an 8-Unit College Basketball Game of the Year Tuesday (9 p.m.) from the conference tournaments after back-to-back 6-Unit winners over the weekend. SPS sees a huge College Basketball postseason ahead and you can get tonight’s 8-Unit play for just $30 below by clicking BUY NOW below!
ALAN HARRIS has cashed three straight and five of seven nights on the college hoops hardwood, including a Game of the Year win on Saturday. Harris has a 7-Unit College Basketball Total (9 p.m.) as he looks to get the money for the fourth night in a row. Click BUY NOW below and jump on board.
JASON SHARPE is off to a personal-best start to this hockey season and is up over +5,000 already. He's back on Tuesday with a 7-Unit NHL Play and he has gone 7-3 on his 7-Unit picks on the ice. Sharpe has gone 15-6 on his last 21 plays rated 5.0+ across all sports and you can get this one by clicking BUY NOW below. (ARUN SHIVA and SCOTT SPREITZER have a 7-Unit Play on the same side.)
RAPHAEL ESPARZA continues to be on an epic soccer run and has gone 14-3, +4,525 and his last 17 picks. Esparza has banked +12,750 over his last 150 picks and has a 6-Unit Soccer Play (3 p.m.) from the Champions League tonight. Click BUY NOW below and don’t miss out.
ALAN HARRIS has gone an impressive 10-3 (+2,795) in his last 13 soccer plays and is on a +8,075 soccer run that goes back into the 2020 season. He’ll look to add to those numbers with an 8-Unit Soccer Game of the Year (1 p.m.) Tuesday and he sees a load of value in this one. Click BUY NOW below and get on it.
DOC’S SPORTS SOCCER is heating up at the right time and is looking for a big day on the pitch on Tuesday as he's releasing a 7-Unit Soccer Play (3 p.m.). Doc has won four of his last six selections for +915 and believes this play is a hidden gem. Click BUY NOW below.
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